ChromaFit

Rohairry, Azwien Elisya and Masnaliz, Dhiya Qaisara and Noor Ibrahim, Noor Marlisa Zahra and Muhaimi, Siti Nur Aisyah (2025) ChromaFit. [Entrepreneurship Project] (Unpublished)

Abstract

ChromaFit Sdn. Bhd. is an innovative smart clothing brand that combines fashion and technology by using biometric data—such as heart rate, skin temperature, and breathing patterns—to dynamically change garment colors according to the wearer’s emotional state. Designed for mental health support, sports performance, entertainment, and everyday use, ChromaFit promotes emotional regulation, self-awareness, empathy, and non-verbal communication. Stylish and user-centric, the smart apparel integrates lifestyle and emotional intelligence, empowering users to feel seen, understood, and confident. Positioned at the intersection of wearable tech and emotional well-being, ChromaFit aims to lead the emerging smart fashion industry with innovation that enhances human connection and mental wellness.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Rohairry, Azwien Elisya
UNSPECIFIED
Masnaliz, Dhiya Qaisara
UNSPECIFIED
Noor Ibrahim, Noor Marlisa Zahra
UNSPECIFIED
Muhaimi, Siti Nur Aisyah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Commodities. Commercial products. Generic products
H Social Sciences > HF Commerce > Business education
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus
Keywords: ENT300, smart emotional apparel, biometric-driven technology, mental health & well-being, fashion meets innovation
Date: 2025
URI: https://ir.uitm.edu.my/id/eprint/126567
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