Factors affecting consumer attitudes on online shopping

Asari, Muhamad Amaruddin (2020) Factors affecting consumer attitudes on online shopping. [Student Project] (Unpublished)

Abstract

Consumer attitudes is the consumers belief, feeling and behavioral towards that products or services when to purchase it. Consumer attitudes also can influenced consumers to purchase products or services if that product or services is meet with their requirements and expectation. Online retailers also need to take this chances to make sure that they can attracts many customers and can retain their loyal customers. So, can increase their profits. There are several factors that affecting consumer attitudes towards online shopping that are convenience, time saving and website design. The purpose for this study is to examine factors affecting consumers attitudes on online shopping. A total of 163 citizen in Johor area were surveyed through a self-administered questionnaire. The analysis revealed that only two factors significant with consumer attitudes on online shopping that are convenience and website design while time saving is not significant with consumer attitudes towards online shopping. As website design is the most significant factor affecting consumer attitudes on online shopping, online retailers need to design their website with user friendly which everyone can easily and understand how to access the website and make a transaction in that website. Hence, this can give huge impacts to all online retailers to make sure that their website is more attractive with other. So, can attracts more consumers to buy at their store.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Asari, Muhamad Amaruddin
2017420728
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Md Taib, Norraeffa
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Marketing
H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Electronic commerce
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons.) Human Resources Management (BA243)
Keywords: Consumer attitudes, Convenience, Time saving, Website design, Johor
Date: 2020
URI: https://ir.uitm.edu.my/id/eprint/126373
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