Ranking cars using fuzzy VIKOR among university final year students

Owning a car is often seen something useful and important for final-year students transitioning into working life. However, choosing a car to buy is not easy. This is because, there are a wide variety of cars available in the market. This can make the buyer feels overwhelmed to decide which car is the best fit for them. This study aims to identify the most important criteria students consider when purchasing a car and to rank selected car models using the fuzzy VIKOR method. This study also aims to compare the fuzzy VIKOR ranking with students’ intuitive ranking (without fuzzy VIKOR). The cars chosen for this study are Perodua Axia, Perodua Bezza, Perodua Myvi, Proton Iriz and Proton Saga. The criteria chosen for this study are price, fuel efficiency, safety, exterior design, and interior design. The respondents of the study are 139 UiTM Perlis final-year students. It was found that the number one criterion that students will consider if they want to buy a car is price. It was also found that Perodua Axia is the most suitable cars for students who will soon graduate even though the most desired car among them is Perodua Myvi. The fuzzy VIKOR approach proved effective in handling subjective preferences and produced a fairer ranking outcome, supporting students and car marketers in decision-making.