Deforestation in Pahang: an analysis of deforestation in Malaysian newspaper

Malaysia is a country that relied heavily on the forestry industry. Tropical deforestation is accelerating, endangering the ecological integrity of protected areas. This makes it vital to know how much media is proposing this idea to let public knows about what happened to our forest. Deforestation continues to be a global issue as a major source of greenhouse gas (GHG) emissions, a threat to the lives of numerous plant and animal species, and a source of disputes involving land tenure and rural area. Using Pahang as case study, this study analyses the Malaysian newspapers which is The Star and New Straits Times on the deforestation issue, and examines the extent on how newspapers disseminating information that help shape people's perception towards deforestation issues. Qualitative study method was use in this study to analyse the codes and categories from newspaper articles received. From the categories, themes was derived. Three key topics; Impacts of Deforestation, Causes of Deforestation, and Actions to Prevent Deforestation were emphasised based on analysis of codes, categories, and themes found in the research.