Consumer purchase intention on online grocery shopping

Razally, Tashkamaliah (2020) Consumer purchase intention on online grocery shopping. [Student Project] (Unpublished)

Abstract

In Malaysia, not many retailers offer online grocery shopping and there are many doubts and risks related with this platform. Retailers such as Mydin, Tesco and Jaya Grocers make this platform available in Malaysia, yet the consumer are still purchase groceries items using traditional way. This is because s can easily buy their groceries from the neighborhood shopping mall, or even wet markets. However, Since Malaysia Prime Minister announced a limited lock-down called the Movement Control Order (MCO) on 16th March 2020, online grocery user has increase drastically. In addition, this research was done to find out what factors influence the intention of consumers to buy using this platform.

Item Details

Item Type:	Student Project
Creators:	Creators Email / ID Num. Razally, Tashkamaliah 2016586741
Contributors:	Contribution Name Email / ID Num. Advisor Bahtar, Azlin Zanariah UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Retail trade
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) Marketing (BM240)
Keywords:	Online grocery shopping, Consumer intention, Movement Control Order (MCO)
Date:	2020
URI:	https://ir.uitm.edu.my/id/eprint/125944

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