Abstract
Nowadays, the technology is developing at a rapid rate, sometimes it may be faster than consumers can embrace and implement it. The number of users that use internet also are growing rapidly day by day around the world. The online shopping has also grown with the rapid development of the technology. Therefore, the needs of organization to digitalize their business has changed drastically. E-payment are making new waves and become great potential especially in the e-commerce market. In order to make easier for the customer, organization and business are using E-payment platform for customer to make payment for every purchase. The main objective of this report is to understand the definition of E-payment and the advantages to the companies. This report will discuss about the factor affecting customer to use E-payment when online shopping. This study sought to answer the following questions: how does perceived usefulness can affect customer intention to use E-payment when online shopping, why perceived ease of use is important in influencing customer to use E-payment, what makes perceived security very important in online shopping, how does social influence can influence customer to use E-payment, why promotion can influence the customer to use E-payment for online shopping. This report will also focus on the theoretical framework and the hypothesis. Main method in achieving the aims of this report is based on the Questionnaire.
Metadata
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Abd Halim, Mohammad Farid Izwan 2017609978 |
| Contributors: | Contribution Name Email / ID Num. Advisor Jalil, Zainah UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Electronic commerce H Social Sciences > HG Finance > Banking > Electronic funds transfers |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons.) Marketing (BM240) |
| Keywords: | E-Payment, Online shopping, Customer intention |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/125882 |
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