A study of the usage of Malaysian Mandarin versus Standard Mandarin (Putonghua) in the Malaysian commercial sector

Soo Kum Yoke, Carolyn and Bee Hoong, Tay and Ling Ling, Toh (2010) A study of the usage of Malaysian Mandarin versus Standard Mandarin (Putonghua) in the Malaysian commercial sector. [Research Reports] (Unpublished)

Abstract

This study investigates the use of Malaysian Mandarin and Standard Mandarin (Putonghua) in the Malaysian commercial sector. The primary purpose is to ascertain the viability of using Malaysian Mandarin in business transactions with companies in China. The research also discusses the extent to which Malaysian Mandarin aids the flow of business dealings. A total of 150 respondents were randomly selected to participate in a survey and interview. The results demonstrate a preference for the use of Malaysian Mandarin. However, the study also indicates that the use of Standard Mandarin (PTH) should not be neglected, as respondents perceive it as an added advantage to business. The implication is that both Malaysian Mandarin and Standard Mandarin terms should be introduced into the curriculum to facilitate language use for business dealings with Chinese companies.

Metadata

Item Type: Research Reports
Creators:
Creators
Email / ID Num.
Soo Kum Yoke, Carolyn
UNSPECIFIED
Bee Hoong, Tay
UNSPECIFIED
Ling Ling, Toh
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
P Language and Literature > PL Languages and literatures of Eastern Asia, Africa, Oceania > Chinese language > General works
P Language and Literature > PL Languages and literatures of Eastern Asia, Africa, Oceania > Chinese language > Mandarin dialects
Divisions: Universiti Teknologi MARA, Shah Alam > Others
Universiti Teknologi MARA, Johor > Segamat Campus
Keywords: Malaysian Mandarin, Standard Mandarin (Putonghua), Commercial sector, Business transactions, China companies, Language curriculum, Viability
Date: 2010
URI: https://ir.uitm.edu.my/id/eprint/125737
Edit Item
Edit Item

Download

[thumbnail of 125737.pdf] Text
125737.pdf

Download (400kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

125737

Indexing

Statistic

Statistic details