Presently, online shopping is growing rapidly in Malaysia because the technology makes customer easy to make transaction through e-commerce shopping channel. Customer difficult to put their trust towards online shopping such as not friendly user interface, lack of information, lack of security and privacy. So that trust plays the important role in online shopping because to gained trust from customer are very difficult. There are always have factors influence online shopping on customer trust. This study is to determine the factors influences online shopping on customer trust. Online questionnaire has been distributed through email and WhatsApp. This research was conducted in Negeri Sembilan and received 116 respondents that have been purchased in online shopping. The sampling technique that have been used in this research is non-probability which was the convenience sampling. Lastly, the result showed that the user interface, information quality, perceived security and perceived privacy are significant towards customer trust.
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Kamarulzaman, Al Nazirul Hazierah 2017267184 |
| Contributors: | Contribution Name Email / ID Num. Advisor Jalil, Zainah UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Electronic commerce |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons.) Marketing (BM240) |
| Keywords: | Customer trust, Online shopping, Perceived security |
| Date: | 2020 |
| URI: | https://ir.uitm.edu.my/id/eprint/125397 |
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