Factors influence online shopping on customer trust

Kamarulzaman, Al Nazirul Hazierah (2020) Factors influence online shopping on customer trust. [Student Project] (Unpublished)

Abstract

Presently, online shopping is growing rapidly in Malaysia because the technology makes customer easy to make transaction through e-commerce shopping channel. Customer difficult to put their trust towards online shopping such as not friendly user interface, lack of information, lack of security and privacy. So that trust plays the important role in online shopping because to gained trust from customer are very difficult. There are always have factors influence online shopping on customer trust. This study is to determine the factors influences online shopping on customer trust. Online questionnaire has been distributed through email and WhatsApp. This research was conducted in Negeri Sembilan and received 116 respondents that have been purchased in online shopping. The sampling technique that have been used in this research is non-probability which was the convenience sampling. Lastly, the result showed that the user interface, information quality, perceived security and perceived privacy are significant towards customer trust.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Kamarulzaman, Al Nazirul Hazierah 2017267184
Contributors:	Contribution Name Email / ID Num. Advisor Jalil, Zainah UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Electronic commerce
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) Marketing (BM240)
Keywords:	Customer trust, Online shopping, Perceived security
Date:	2020
URI:	https://ir.uitm.edu.my/id/eprint/125397