A study on the factors affecting consumers’ intention to adopt online shopping

The vast and swift development of information technology and the internet have affected the retailing and services industry worldwide. An impact of this rapid advancement of the internet in the retailing and services sector is the introduction of a new way of purchasing goods and services which is by online shopping. Online shopping is said to be still in its infancy stage. There are people that have already adopted online shopping and some have the intention to adopt online shopping. The consumers in Malaysia have started to adopt online shopping to purchase goods and service however there is a lack in research on the factors affecting consumers’ intention to adopt online shopping in Malaysia. This has attract our interest to conduct a research on what are the exact factors that are affecting the adoption of online shopping of consumers in Malaysia and we have specifically chosen the consumers in Wangsa Maju, Kuala Lumpur as the sample of study. Four main factors have been selected as the independent variables which are the availability of information on the products and services, the quality of services provided by the online retailers, comparison of price by the consumers and time convenience. A total of 250 questionnaires were distributed using stratified random sampling but only 150 have been received as the sample. The data have been analysed and interpreted using Statistical Package for Social Sciences (SPSS). The tests that we have conducted are on the frequency, reliability, descriptive and multiple regression analysis. All the four independent variables have a relationship with the intention to adopt online shopping but only two factors are found to have significant relationships with the adoption of online shopping which are information availability and service quality but the independent variable information availability is the most significant of all. This research can be used as a guideline and literature reference for the future researchers and information seekers on the similar topic of study on online shopping adoption.