Abstract
Internet banking has become the latest delivery channel for banking services due to the reaction from globalization and liberalization of financial services. This research mainly focuses on factor influencing the adoption of internet banking services. The factor that we study is attitude, perceived behavioral control, awareness and convenience towards the intention to use internet banking. Besides, this study also examined whether or not there is a correlation between respondents demographic elements and their adoption of internet banking. In completing this research, survey were utilized, random sampling method was used. The sample for this study drawn from UiTM Malacca City Campus citizen. This study revealed that attitude was the factor that lead people use internet banking. In contrary, awareness is the major factor of why people are not using internet banking. Some recommendations and suggestion were given that could help in rapid migration of people to internet banking, resulting in considerable adoption of internet banking.
Metadata
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Mohd Fadzillah, Nur Farizan 2011609238 Sapian, Muhamad Arsyad 2011616182 |
| Contributors: | Contribution Name Email / ID Num. Advisor Kamis, Rohaiza UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HG Finance > Banking T Technology > T Technology (General) > Information technology. Information systems |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons.) Finance (BA242) |
| Keywords: | Internet banking, Technology adoption, User attitude |
| Date: | 2014 |
| URI: | https://ir.uitm.edu.my/id/eprint/124711 |
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