Abstract
Origin Technology Sdn. Bhd. (OTSB) was established with main objectives to develop strong, ongoing relationship with their clients and long-term partnership, base on mutual growth and respect with industry vendors. Their main function is to provide the best services available through proper understanding of clients’ requirements in making the best use in IT. The main objective of this research is to know the level of customers’ satisfaction with the service given by OTSB. For the purpose of this study the exploratory research will be used. Judgmental and convenience sampling size has been utilized with 40 respondents as the sample size. Questionnaire will be distributed as the source of primary data. Other reliable resource would serve as secondary data. This report will outline the findings, analysis and recommendation based on primarily on one set of questionnaires distributed to OTSB’s customers. Several limitations faced in completing this study such as time constraints, prejudice to the questions, financial constraints, and difficult to evaluate the services offered. Finding on the research has identified crucial information regarding the customers’ satisfaction. This information is important for OTSB because it is useful for providing a basis for development and improvement of service quality.
Metadata
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Yaacoub, Mohd Ariffin 99396929 |
| Contributors: | Contribution Name Email / ID Num. Advisor Mahmod, Zaiton UNSPECIFIED |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Consumer satisfaction |
| Divisions: | Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons.) Marketing (BM240) |
| Keywords: | Customer’s satisfaction, Service quality |
| Date: | 2001 |
| URI: | https://ir.uitm.edu.my/id/eprint/124505 |
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