Marketing strategies to achieve TH (Lembaga Tabung Haji) Daerah Rembau savings collection annual target

According to the working paper that was presented at the TH Branch Offices South Zone Level Management Conference on 24th and 25th June 2006 at City Bayview Hotel, Malacca, savings collection annual target achievement will be considered as one of the criteria to evaluate TH branch office performance in the year 2006. If we refer to the branch’s history, from the year 2002 until the year 2005 TH Daerah Rembau saving collection did not meet their annual target. Therefore, this research will try to identify what are the best marketing strategies in order to help TH Daerah Rembau to achieve their savings collection annual target. In addition, this research is designed to obtain feedback from the depositors why they do not increase their monthly savings at TH. This research consists of 5 chapters. Chapter 1 explains the background and introduction of the research, while Chapter 2 explores literatures related to the studies subject and its theoretical framework which guide the research. Chapter 3 discusses the research methodology and sampling techniques. The result and interpretation of the data in discussed in Chapter 4. Finally the conclusion and recommendation made by the researcher is summarized in Chapter 5. Based on the findings, most of the depositors do not increase their savings at TH Daerah Rembau because one, they are not satisfied with the dividend payout, two, less promotion to encourage them to increase their savings, and lastly no or less encouragement from TH staff to increase their monthly saving.