A study on Bumiputera Small and Medium Sized Industry (SMI)/ (SME) customer level of acceptance towards multimedia services offered by Telekom Malaysia Berhad

Telekom Malaysia was established in main vision is to be the Communications Company of choice - focused on delivering Exceptional Value to our customers and other Stakeholders. Telekom Malaysia mission is to be the recognized leader in all markets their serve be a customer-focused organization that provides one-stop total solution, build enduring relationships based on trust with our customers and partners, generate shareholder value by seizing opportunities in Asia Pacific and other selected regional markets and be the employer of choice that inspire performance excellence. The main objective of this research is to know the level of Bumiputera SMI/SME acceptance. For the purpose of this research, the scope of study involves 71 respondents, which selected randomly in Seremban town. Those respondents were selected at convenience and judgmental. Several technique are used to obtain information from respondent including distribute questionnaires, personal interview and phone interview. This report will outline the findings, analysis and recommendation based on primarily in one set of questionnaire distributed to Bumiputera SMI/SME. Finding on the research has identified crucial information regarding the customer acceptance towards multimedia services offered by Telekom. This information is important to Telekom Malaysia because it is useful for providing a basic for telecommunication sector and improvement on services.