Marketing mix and satisfaction among policyholders of Takaful Malaysia

This research is designed to ascertain the relationship between marketing mix and satisfaction among policyholders of Takaful Malaysia. It will also clarify the extent to which the Takaful Malaysia marketing mix is able to fulfill and satisfy the need of its policyholders. The research also would be able to determine whether marketing mix factors employed by Takaful Malaysia is able to meet the needs of their policyholders. It will provide insights on their level of effectiveness of their marketing mix strategies. Specifically, the research aims to establish if Takaful Malaysia’s current marketing mix strategies are relevant. This will enable existing strategies to be re-evaluated and in so doing to create the best marketing mix strategy for customers. One of the problems faced by Takaful Malaysia is with regard to customer satisfaction. Some customers claim that they are not fully satisfied with the marketing mix strategies employed by Takaful Malaysia.