A study on the influence of marketing mix on consumer’s purchase of Perodua cars in Klang Valley

Anuar, Nurul ‘Ain (2006) A study on the influence of marketing mix on consumer’s purchase of Perodua cars in Klang Valley. [Student Project] (Unpublished)

Abstract

This research is about a study on the influence of marketing mix on consumer’s purchase of Perodua cars in Klang Valley. The study aimed to identify marketing mix, which are price, product, promotion and place or distribution that most influence the consumer’s purchase of Perodua cars in Klang Valley. The survey is conducted at Klang Valley. The sample size for this study is 100 respondents who purchase Perodua cars. Data obtained using two methods that are primary and secondary data. Respondents are required to answer the questionnaires that contain the marketing mix that influence them to purchase Perodua cars. Data are analyzed using Reliability Test, Frequency Table and Cross-Tabulation through SPSS Program. The sampling technique that had been used in this study was nonprobability sampling. The result shows that price are most influence consumer’s purchase of Perodua cars compared to other marketing mix.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Anuar, Nurul ‘Ain 2004243536
Contributors:	Contribution Name Email / ID Num. Advisor Naina, Rozita UNSPECIFIED
Subjects:	H Social Sciences > HD Industries. Land use. Labor > Automobile industry and trade H Social Sciences > HF Commerce > Marketing H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Divisions:	Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons.) Marketing (BM240)
Keywords:	Marketing mix, Consumer’s purchase, Perodua cars
Date:	2006
URI:	https://ir.uitm.edu.my/id/eprint/124032