Chilli Chill

Jaafar, Anis Izzati and Mohd Yusof, Khalid Alwalid and Fauzi, Muhammad Haziq and Azhar, Nor Azreen and A.Morris, Nur Umairah Fathiah (2016) Chilli Chill. [Entrepreneurship Project] (Unpublished)

Abstract

TwinGo Corporation is a partnership business that specializes in producing and supplying a specific, imported chili called "cili bara," which is originally from Sumatera, Indonesia. The farm is located at No 18, Jalan Gadong Jaya, Taman Gadong Jaya, 71900 Labu, Negeri Sembilan. The company strategically sells its product primarily through supermarkets, hypermarkets, and convenience stores as these locations are ideal for promoting groceries. The business is funded by a total capital contribution of RM 100,000.00 from its five partners: the General Manager, Administration Manager, Financial Manager, Marketing Manager, and Operational Manager. The General Manager contributes 24% of the equity, while the other four managers each contribute 19%. Although the chili supply market has existing competitors, TwinGo Corporation's competitive advantage lies in its upgrade of the business model—producing and supplying the imported "cili bara," rather than the common cili padi. The company sees significant potential for success and is confident it will successfully compete in the market in the coming years.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Jaafar, Anis Izzati
2014298954
Mohd Yusof, Khalid Alwalid
2014274654
Fauzi, Muhammad Haziq
2014602836
Azhar, Nor Azreen
2014824364
A.Morris, Nur Umairah Fathiah
2014608274
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mohamed, Al-Bakri
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business > Malaysia
S Agriculture > SB Plant culture > Vegetables
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Information Management
Keywords: Agriculture, Chili pepper
Date: 2016
URI: https://ir.uitm.edu.my/id/eprint/123644
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