Abstract
In today's digital age, social media networks play a crucial role in communication and the dissemination of information. Among these platforms, Facebook stands out as one of the most widely used globally, offering a range of functionalities and entertainment. However, alongside its positive aspects, Facebook has also become a breeding ground for the spread of false information and rumors. This trend is particularly concerning given the significant online presence of individuals, including public figures, who are vulnerable to reputational damage. False information, much like gossip, has become pervasive on Facebook, sparking widespread discussions and posing threats to various sectors, including entertainment. This study aims to explore the factors contributing to the virality of gossip on Facebook, categorize such gossip, and examine its impacts on younger generations. Through qualitative research methods, the study seeks to provide insights into the dynamics of false information on Facebook and emphasizes the need for collaborative efforts to mitigate its spread and effects within society.
Metadata
Item Type: | Article |
---|---|
Creators: | Creators Email / ID Num. Mohamad Kamal, Rusydi rusydi499@uitm.edu.my Ibrahim, Noor Afzaliza Nazira UNSPECIFIED Jamri, Mohamad Hafifi UNSPECIFIED Ridzuan, Abdul Rauf UNSPECIFIED Hassan, Mohd Sufiean UNSPECIFIED Sultan Mohideen, Rosilawati UNSPECIFIED Ab Ghani, Siti Nur Farrah Faadiah UNSPECIFIED |
Subjects: | H Social Sciences > HM Sociology > Propaganda P Language and Literature > P Philology. Linguistics > Communication. Mass media |
Divisions: | Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Communication and Media Studies |
Journal or Publication Title: | e-Journal of Media and Society (e-JOMS) |
ISSN: | 2682-9193 |
Volume: | 7 |
Number: | 4 |
Page Range: | pp. 1-8 |
Keywords: | Social media, Younger generation, Misinformation, Virality, Gossip |
Date: | October 2024 |
URI: | https://ir.uitm.edu.my/id/eprint/123577 |