Paragony

Azizan, Irdina Firzana and Ishak, Eliza Shafiqa and Abd Jalil, Naja Najwa and Razak, Siti Safuah and Jamil, Nur Hanisah and Mohd Yusoff, Muhammad Amirul Hakimi (2015) Paragony. [Entrepreneurship Project] (Unpublished)

Abstract

PARAGONY is a manufacturing business that produces and sells portable food containers made from non-toxic, high-quality raw materials. Located at 80/1, Jalan Pendidikan 4, Taman Universiti, 81300 Skudai, Johor, the company's core mission is to ease modern life by introducing an innovative product. To compete effectively, PARAGONY highlights a key feature that distinguishes its container from others on the market: it is collapsible. This design makes the product exceptionally portable, easy to carry anywhere, and capable of fitting even into a pocket. The company is confident that this unique feature will capture consumer attention, allowing PARAGONY to gain market share and achieve the same level of success as its benchmark competitor, Tupperware. The business recognizes the strong potential for success, provided it is managed efficiently, as the product directly addresses the modern consumer's demand for convenience. The company's tagline is "PARAGON, Think space".

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Azizan, Irdina Firzana
2013826028
Ishak, Eliza Shafiqa
2013818384
Abd Jalil, Naja Najwa
2013204764
Razak, Siti Safuah
2013634392
Jamil, Nur Hanisah
2013684806
Mohd Yusoff, Muhammad Amirul Hakimi
2013820248
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Abd Ghani @ Ismail, Rosmah
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business > Malaysia
T Technology > TX Home economics > Nutrition. Foods and food supply
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Keywords: Manufacturing, Food container, Portable, Collapsible design, Product innovation, Competitive advantage, Tupperware
Date: 2015
URI: https://ir.uitm.edu.my/id/eprint/123559
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