Abstract
PARAGONY is a manufacturing business that produces and sells portable food containers made from non-toxic, high-quality raw materials. Located at 80/1, Jalan Pendidikan 4, Taman Universiti, 81300 Skudai, Johor, the company's core mission is to ease modern life by introducing an innovative product. To compete effectively, PARAGONY highlights a key feature that distinguishes its container from others on the market: it is collapsible. This design makes the product exceptionally portable, easy to carry anywhere, and capable of fitting even into a pocket. The company is confident that this unique feature will capture consumer attention, allowing PARAGONY to gain market share and achieve the same level of success as its benchmark competitor, Tupperware. The business recognizes the strong potential for success, provided it is managed efficiently, as the product directly addresses the modern consumer's demand for convenience. The company's tagline is "PARAGON, Think space".
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Azizan, Irdina Firzana 2013826028 Ishak, Eliza Shafiqa 2013818384 Abd Jalil, Naja Najwa 2013204764 Razak, Siti Safuah 2013634392 Jamil, Nur Hanisah 2013684806 Mohd Yusoff, Muhammad Amirul Hakimi 2013820248 |
| Contributors: | Contribution Name Email / ID Num. Advisor Abd Ghani @ Ismail, Rosmah UNSPECIFIED |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business > Malaysia T Technology > TX Home economics > Nutrition. Foods and food supply |
| Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management |
| Keywords: | Manufacturing, Food container, Portable, Collapsible design, Product innovation, Competitive advantage, Tupperware |
| Date: | 2015 |
| URI: | https://ir.uitm.edu.my/id/eprint/123559 |
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