Abstract
Vario Donut is a product from MERAKI TASTE, a company in the food and beverage industry. MERAKI TASTE was officially established and began operations on February 29, 2016, and is located at Level 3, J3-15, Johor Bahru City Square, 106-108, Jalan Wong Ah Fook, 80000 Johor Bahru. The company is managed by six personnel: Anis Lydia Miza binti Muzni (General Manager), Arnis Armiza binti Mohd Yusof (Administration Manager), Amira Izzaty binti Ruziman and Ainul Idzni binti Imam Pekeh (Marketing Managers), Ahmad Aizat bin Azman (Operation Manager), and Anis Suhailah binti Miswan (Financial Manager). The decision to enter the food and beverage industry was driven by the constantly increasing demand for new and unique food, especially pastries. For its future prospects, MERAKI TASTE aims to expand its business throughout the whole of Malaysia, moving beyond Johor Bahru, and to widen its menu selection with various food choices to cater to multi-racial modern tastebuds.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Muzni, Anis Lydia Miza 2014229608 Miswan, Anis Suhailah 2014484256 Imam Pekeh, Ainul Idzni 2014638302 Ruziman, Amira Izzaty 2014283438 Mohd Yusof, Arnis Armiza 2014890796 Azman, Ahmad Aizat 2014459768 |
| Contributors: | Contribution Name Email / ID Num. Advisor Abd Ghani, Rosmah UNSPECIFIED |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business > Malaysia T Technology > TX Home economics > Cooking > Baking. Confectionery |
| Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management |
| Keywords: | Food and Beverage Industry, Vario Donut, Partnership, Business expansion, Product demand, Pastry, Johor Bahru. |
| Date: | 2016 |
| URI: | https://ir.uitm.edu.my/id/eprint/123360 |
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