Abstract
A's Fruity is a partnership business comprising six members who have each contributed an equal share of capital. The primary business activity is the retail of fresh fruit beverages. All partners are actively involved in management, holding specific roles: Ajwa Syafiqah Binti Mohd Ashari as the General Manager, Ainul Aqilah Binti Mohammad Zakki as the Administration Manager, Aida Wafa Binti Zulkfle as Operational Manager 1, Ainur Syafieqa Binti Surdiman as Operational Manager 2, Nor Ainun binti Mohd Nasrulddin as the Marketing Manager, and Aisyah Binti Razali as the Financial Manager. The General Manager, selected by consensus based on experience and ability, leads the team and is responsible for the overall planning, leading, controlling, and organizing of the business. The Administration Manager handles administrative tasks, including the remuneration schedule. The Operational Managers supervise and coordinate all operational aspects. The Marketing Manager is responsible for developing the marketing plan, identifying customer needs, analyzing competitors, determining the target market and market size, and forecasting future market trends. Finally, the Financial Manager manages all financial matters, including preparing budgets, financial statements for departmental expenses, and controlling the organization's cash flow.
Metadata
| Item Type: | Entrepreneurship Project | 
|---|---|
| Creators: | Creators Email / ID Num. Mohd Nasrulddin, Nor Ainun 2014433118 Surdiman, Ainur Syafieqa 2014618642 Razali, Aisyah 2014442838 Mohd Ashari, Ajwa Syafiqah 2014695088 | 
| Contributors: | Contribution Name Email / ID Num. Advisor Abd Ghani, Rosmah UNSPECIFIED | 
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business > Malaysia T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages | 
| Divisions: | Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management | 
| Keywords: | Partnership business, Fresh fruit beverage, Management structure, General manager, Business roles, Financial management, Marketing plan, Operations | 
| Date: | 2016 | 
| URI: | https://ir.uitm.edu.my/id/eprint/123350 | 
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