Abstract
Five students have gathered together and decided to open a business together and the business that has been chosen is a food service business which is a burger stall. Happy Burger is a burger stall located at Donggongon Town in Penampang area. The burger stall provides burgers for food seekers and lovers that are seeking something different and special to eat. The goal of this company is to provide burgers that are different from all the existing burger stalls at Donggongon Town Area. Happy Burger stall is not a Halal burger stall because the main ingredient of Happy Burger is pork which makes the burger not halal. The district of Penampang consists of many different races but the majority races are Kadazan, Dusun and Chinese. Kadazan, Dusun and Chinese race are usually Christians Roman Catholics which makes them the target market of the Happy Burger business because they are allowed to eat pork. This company is a partnership company that consists of 5 partners. These 5 partners will provide capital for the business equally and they will share the profit, equally. Partnership is chosen because partnership is easy to be set up with few formalities; financial assistance from financial institutions is easier to be secured compared to sole proprietorship and the business risk can be reduced.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Monuil, Almanzo Vinson 2011935353 Maurice, Anson 2011725389 Michael, Christia 2011596301 Minjimin, Ernest Georgennye 2011745017 |
| Contributors: | Contribution Name Email / ID Num. Advisor Hazley Lai, Franklin frank985@uitm.edu.my |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Hotel and Tourism Management |
| Keywords: | Marketing, Operational, Financial, Entrepreneurship |
| Date: | 2014 |
| URI: | https://ir.uitm.edu.my/id/eprint/123169 |
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