Service value chain: profit value chain

Ismail, Mohd.Fais and Mohd Nor, Nurul Nadiah and Selamat, Nuramalina and Amir Husain, Sofiah and Hamsaruddin, Siti Noorfairuz and Mansor, Noor Farazeha and A. Aziz, Nurul Asyirah and Hazmah Yasib, Sheery and T.K. Muthu Koya Thangali, Thahira Bibi (2025) Service value chain: profit value chain. In: Case Study: Global Business Strategy And Sustainability. First Edition: 2025 ed. Series 1 . Universiti Teknologi MARA Cawangan Johor Kampus Pasir Gudang, Universiti Teknologi MARA, Johor, pp. 31-36. ISBN 978-967-0033-37-2
Abstract

This study explored the integration of service value chain principles into the profit value chain, emphasized how strategic improvisation led to innovative solutions and increased financial outcomes. Through a systematic approach, organizations can leverage resources, optimized service offerings, and responded dynamically to market competitiveness. This report aimed to provide practical guidance for stakeholders to enhanced the operational effectiveness and drive profitability

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