Le Parfume Company

Le Parfume Company is the new firm that producing fragrance for male and female located in Sabah, Malaysia. The brand of the product is Insatiable 'which is competing along with other exist brand the market. Being the new establish firm is not easy to attract potential buyers to buy our product. The consumer is using the Extensive Decision Making to research more detail about the product, then we applying a Selling Concept by making an aggressive promotion in order to inform consumer to get interest to our product. Other than that, we choose the type of segmentation on Geographic and Demographics Segmentation to identify the consumer purchasing behavior so it is meet to their needs and wants. Thus, we could be able to select the correct target market by using the Multi segment Targeting. We set the price based on the quality and it is very affordable, this type of product is a Shopping Product because people not buy it all the time as it is not important to some people. The pricing strategy that the marketers use is Status Quo Pricing and Penetration Pricing. For the channel structure, we use two types which are Direct Channel and Retailer Channel as intermediaries to sell our product to the market. The retail operation that we choose is Department Store and Specialty Store. We also have a Non Store Retailing which is an electronic retailing. Moreover, for our Promotion Strategy we use advertising and sales promotion to promote our product to people.