Tropic Fresh

Philippus, Lynicia and Razak, Muhammad Hamizan and Nanteh, Panco and Gagau, Hairon and Philip, Steffie Glorianne and Steven, Sylverinna (2014) Tropic Fresh. [Entrepreneurship Project] (Unpublished)

Abstract

Tropic Fresh is a business that deals with food and beverage industry in Malaysia. From establishment of Tropic Fresh business, it will totally distinctive with other business because we come out with varieties of ice cream that serve with different flavours, attractive colours and the ingredients used. By walk in to our Tropic Fresh outlet, customer will be provided with a better service and they will experience a wonderful moment while enjoying our ice cream. We choose Tropic Fresh as the name of our company because our company is a company that make yogurt ice cream from tropical fruit. Our customer can choose any flavour that they want as we provide varieties of flavour such as dragon fruit ice cream. Besides that, our company also want to promote Malaysian tropical fruit into ice cream market. Our company is located at 1 Borneo Hypermall, Sepangar. We choose this location because it is one of the most strategic places as there is a lot of potential customer. This is because 1 Borneo is one of the places, in Kota Kinabalu, that is concentrated with tourist, families, teenagers and workers that are willing and have a lot of money to spend.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Philippus, Lynicia 2011936317 Razak, Muhammad Hamizan 2011150949 Nanteh, Panco 2012798233 Gagau, Hairon 2011949027 Philip, Steffie Glorianne 2011580803 Steven, Sylverinna 2011591419
Subjects:	H Social Sciences > HF Commerce > Marketing > Marketing research. Marketing research companies. Sales forecasting
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Keywords:	Consumer Decision Making, Marketing, Pricing, Promotion
Date:	2014
URI:	https://ir.uitm.edu.my/id/eprint/120962