Abdullah, Fatihah Norazami and Mohd Saad, Noriza and Mohamed, Nor Edi Azhar
(2024)
Personalized commerce in the era of social media.
FBM Insights, 10.
pp. 38-40.
ISSN 2716-599X
Official URL: https://fbminsights.uitm.edu.my/v1/
Abstract
In today's digital age, personalized commerce has become a pivotal strategy for retailers looking to enhance customer engagement and drive sales. Social media platforms and influencers play a significant role in this transformation, offering unique opportunities to create highly tailored shopping experiences.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Abdullah, Fatihah Norazami fatih876@uitm.edu.my Mohd Saad, Noriza noriza@uitm.edu.my Mohamed, Nor Edi Azhar noredi@uniten.edu.my |
| Contributors: | Contribution Name Email / ID Num. Advisor Mustapha, Yanti Aspha Ameira ameira574@uitm.edu.my Chief Editor Mohamed Isa, Zuraidah zuraidah588@uitm.edu.my Chief Editor Ali, Norhidayah norhidayah@uitm.edu.my |
| Subjects: | H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Electronic commerce |
| Divisions: | Universiti Teknologi MARA, Kedah > Sg Petani Campus > Faculty of Business and Management |
| Journal or Publication Title: | FBM Insights |
| ISSN: | 2716-599X |
| Volume: | 10 |
| Page Range: | pp. 38-40 |
| Keywords: | Personalized commerce, Customer engagement, Digital age retail |
| Date: | 2024 |
| URI: | https://ir.uitm.edu.my/id/eprint/120500 |
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