Industrial training report: AEON Co. (M) Bhd

As the author of this Industrial Training Report, I, Mursyid Bin Zaidi, have documented my internship experience at AEON CO. (M) BHD, a prominent Malaysian retailer renowned for its focus on sustainability and customer-centric strategies. My role in Visual Merchandising allowed me to contribute to the creation of engaging displays and explore innovative retail spaces, both physical and digital. A SWOT analysis of AEON reveals its robust network and industry diversification as key strengths, while also identifying areas for improvement, such as updating its infrastructure. The PESTEL analysis underscores the importance of adapting to external factors, including technological advancements and environmental sustainability. My recommendations for AEON include revitalizing store environments, attracting a youthful workforce, and staying attuned to market dynamics. This internship has been instrumental in translating my academic learning into practical business acumen, preparing me for future endeavors in the business industry.