Industrial training report: Farm Fresh Penang

To complete my Bachelor of Administration with Honors in Marketing, I am delighted to undertake my training as a sales and marketing trainee at Farm Fresh Penang. Farm Fresh is a prominent Malaysian dairy company with multiple farms and factories nationwide and abroad. The company was established to provide consumers with a variety of fresh milk options, thereby reducing reliance on imported dairy products.
Farm Fresh employs several international business strategies, including import, export, production contracts, licensing, franchising, joint ventures, subsidiaries, and turnkey operations. These strategies have enabled the company to establish a strong presence in the dairy market, becoming a preferred choice for many consumers.
As a trainee, my responsibilities are diverse. I liaise with external parties to organize events and programs such as "Growing Up with Farm Fresh Grow," collaborate with kindergartens, promote products to customers, conduct sales, manage the social media page for Farm Fresh Penang, and create content to educate users about our products.
In addition to these roles, my primary objective during this training is to analyze the company's strengths, weaknesses, opportunities, and threats. This analysis will cover various aspects, including political, economic, social, technological, environmental, and legal factors impacting the company. Then SWOT analysis and Matching swot .