Abstract
This industrial training program in the final year of my university aims to provide students with real-world experience in their subject of study before graduation. Students must finish industrial training in order to earn a bachelor degree from Universiti Teknologi Mara (UiTM). This course of study will help students swiftly adjust to a new work environment and get ready to enter a new stage or level of life. In addition, students will be able to apply what they have learned in the classroom to real-world situations. This report served as a means of gathering input from students regarding the training location, assessing their comprehension of the industry, and encouraging reflection on the work completed over the 24-week industrial program. The training location undergoes a SWOT analysis to assess the company's overall performance in the marketing field, both domestically and globally. In order to complete my bachelor's degree, I am delighted to be working as an intern in the marketing team at Selangor Islamic University. Founded in 1996 under the IPTS Act, Selangor Islamic Religious Council (MAIS) is the sole owner of this Islamic higher education institution. Besides, I performed a wide range of tasks as an intern, helping the business manage and gather insights about contemporary consumers and their consumption patterns and behavior through a multi-disciplinary approach by building relationships and connections with target audiences like vendors, clientele, and students. Aside from roles and tasks, my internship's goal is to analyze the strengths, weaknesses, opportunities, and threats across a range of topics, including the company's political, economic, social, technological, and environmental factors.
Metadata
| Item Type: | Monograph (Industrial Training) |
|---|---|
| Creators: | Creators Email / ID Num. Mohamed Nazzis, Nur Adlina UNSPECIFIED |
| Contributors: | Contribution Name Email / ID Num. Advisor Mohd Razali, Mohd Fazly UNSPECIFIED |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organization L Education > LC Special aspects of education > Types of education > Professional education > Interns. Internship programs |
| Divisions: | Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Business and Management |
| Keywords: | Industrial training, SWOT analysis, PESTEL analysis, Selangor Islamic University |
| Date: | 2024 |
| URI: | https://ir.uitm.edu.my/id/eprint/120415 |
