Industrial training report: Bertam Properties Sdn Bhd

Muzafar, Nur Athirah (2024) Industrial training report: Bertam Properties Sdn Bhd. Industrial Training. Universiti Teknologi MARA, Perlis. (Unpublished)

Abstract

An internship provides a valuable educational opportunity by offering practical work experience aligned with a student's academic or career focus. I successfully completed a 24-week internship at Bertam Properties Sdn Bhd from March 1, 2024, to August 9, 2024. Through this internship, I was able to challenge myself in the various aspects of the company's operations. This internship report highlights my six-month experience at Bertam Properties Sdn Bhd, a leading property development company in North Malaysia. During my internship, I worked under the Finance Department, gaining hands-on experience in various aspects of financial operations. I also assisted in the preparation of monthly financial review, including trade debtor movements, cost property expenses and property management revenue. This allowed me to understand the company operations in property industries. In this report, I have done SWOT analysis which consists of strength, weakness, opportunities and threats. I also include SWOT Matrix in this report. Based on SWOT Matrix, I recommend a few strategies which are Develop affordable housing projects in strategic urban locations to meet the growing demand for housing while leveraging the company's diverse product offerings for SO Strategy, Enhance Team Efficiency to Capitalize on Urban Development, housing demand and Affordable Housing Opportunities for WO Strategy, Establish Strategic Partnerships and Durable Infrastructure to Reduce Risks for ST Strategy and Enhance teamwork and efficiency to reduce the risk of natural disasters and local competition for WT Strategy. Moreover, I also include PESTLE Analysis in this report, which consist of Political, Environment, Social, Technological, Legal and Economic. Based on this analysis, it gives an overview of the key external factors that can affect company operations and strategies. My internship experience at the Finance Department of Bertam Properties Sdn Bhd has provided me with a valuable insight of the company's financial operations and management.

Metadata

Item Type: Monograph (Industrial Training)
Creators:
Creators
Email / ID Num.
Muzafar, Nur Athirah
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Abdull Rahman, Nurul Labanihuda, Dr.
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organization
L Education > LC Special aspects of education > Types of education > Professional education > Interns. Internship programs
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Business and Management
Keywords: Industrial training, SWOT analysis, Bertam Properties Sdn Bhd, PESTEL analysis
Date: 2024
URI: https://ir.uitm.edu.my/id/eprint/120392
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