Consumers awareness on Al-Falah Education Financing: a case study in Bank Rakyat Muar Branch, Johor

The objective of this study is to examine consumers’ awareness on Al-Falah Education Financing schemes offered by Bank Rakyat. This research presents a comparison study between two aspects: awareness strategy provided by Bank Rakyat and the best communication tools to create awareness among consumers on the Al-Falah Education Financing. This study was providing the readers about the research done at Bank Rakyat Muar branch, Johor. In order to analyze the consumers’ awareness on Al- Falah Education Financing scheme, a set of questionnaire was being distributed to 50 respondents who are the customers of the Bank Rakyat. The sampling design is nonprobability sampling and the convenience sampling techniques was been chosen. The researcher found that consumers unaware and lacking of information about Al-Falah Education Financing scheme. Advertising is the best communication tools that respondent’s choosed to create consumers awareness on Al-Falah Education Financing schemes. Findings from this research perhaps can be guidelines to the company in their effort to improvement their performance in future.