Industrial training report: MARDEC Berhad

Azizan, Azhad (2024) Industrial training report: MARDEC Berhad. Industrial Training. Universiti Teknologi MARA, Perlis. (Unpublished)

Abstract

It is an honor to complete my internship as a Marketing development intern at MARDEC Berhad, a bachelor's degree applicant. The purpose of this industrial training program, which I am participating in during my last year of education, is to prepare students for the working world by exposing them to it prior to their graduation. To graduate with a bachelor's degree from Universiti Teknologi Mara (UITM), students must finish industrial training.
I had given the opportunity to undergo my internship in Marketing department at MARDEC Berhad. All the experiences during my internship include customer engagement, marketing anaylsis, market study and also brand engagement. Other than that, these kind of experiences and knowledges can only get by the internship programme by University Teknologi Malaysia (UITM).
This curriculum will help students quickly adjust to a new work environment and get ready to enter a new stage or level of life. In addition, students will be able to apply what they have learned in the classroom to real-world situations. This report served as a means of gathering input from students regarding the training location, assessing their comprehension of the industry, and encouraging reflection on the work completed over the 24-week industrial training program. The training location undergoes a SWOT analysis to assess the company's overall performance in the business, both domestically and globally. Therefore, the findings from SWOT for MARDEC Berhad shows that every company no matter big or small have their own strengths, weaknesses, opportunity and also threat.

Metadata

Item Type: Monograph (Industrial Training)
Creators:
Creators
Email / ID Num.
Azizan, Azhad
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Dali, Fadli
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organization
L Education > LC Special aspects of education > Types of education > Professional education > Interns. Internship programs
Divisions: Universiti Teknologi MARA, Perlis > Arau Campus > Faculty of Business and Management
Keywords: Industrial training, SWOT analysis, MARDEC Berhad
Date: 2024
URI: https://ir.uitm.edu.my/id/eprint/120013
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