The effectiveness of promotional efforts made by Pusat Zakat Melaka to enhance private sector workers to pay zakat

Jumbri, Isma Addi (2001) The effectiveness of promotional efforts made by Pusat Zakat Melaka to enhance private sector workers to pay zakat. [Student Project] (Unpublished)

Abstract

Zakat is one of the foundations of Islam. If the foundation is weak, then this weak foundation will have ratifications for other aspects of our lives. Today, how many Muslims in the world honestly, sincerely and properly pay Zakat to purify their wealth and help to their Muslim brethren. Since we are missing lacking or very weak in that foundation, is it any surprise that: - So many Muslims are staving and in need today So week Muslim wealth is wasted on luxury So much Muslim wealth is spent on forbidden items So little Muslim wealth is spent on jihad and Sacrificing for the sake of Allah S.W.T. The messenger of Allah S.W.T. (peace be upon him) was ordered to fight the people until they made the syahada, established prayer and paid Zakat. Therefore, Pusat Zakat Melaka (PZM) want to make sure that Muslims pay the Zakat and fulfill all of the others pillars of Islam correctly and sincerely for Allah S.W.T. sake, so that our Islam as a whole will be strong and Allah will be pleased with us. In order to increase Zakat collection, promotional effort is important and to be stressed in order to achieve the amount of Zakat collection targeted. This is the real challengers is to find the ways to at least maintain the Zakat collection that has been set every year. This is related to the effectiveness of promotional efforts made by Pusat Zakat Melaka (PZM).

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Jumbri, Isma Addi
99150903
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Mohd. Ali, Mariamah
UNSPECIFIED
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc > Islam > Alms (Zakat)
H Social Sciences > HF Commerce > Personnel management. Employment management > Promotions
Divisions: Universiti Teknologi MARA, Melaka > Alor Gajah Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons.) Marketing (BM240)
Keywords: Promotional, Pay zakat, Pusat Zakat Melaka (PZM)
Date: 2001
URI: https://ir.uitm.edu.my/id/eprint/119305
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