Industrial training report: Maybank Bertam

Throughout the course of my industrial training at Maybank Bertam, I was able to learn an extensive amount of information and invaluable experiences that significantly enhanced my understanding of the banking industry. My job in customer service gave me the opportunity to interact with a diverse spectrum of clients, which improved my capacity to communicate effectively and boosted my self-assurance. I am grateful for this opportunity. I had the honor of assisting customers in the process of adopting the new MAE app, which provided a banking experience that was both modern and secure. Taking an active role in the development of digital banking solutions brought to light the need to remain relevant to the latest technological advancements in the sector of finance. In addition, the internship provided the chance to boost one's professional career and facilitate the development of a powerful professional network. The practical experience that I have gained has given me the necessary skills to achieve success in the banking and financial industries, in addition to providing me with a solid foundation for the future profession that I intend to pursue. A SWOT analysis of Maybank Bertam reveals that the bank excels in technology and portfolio performance, though it faces challenges such as low customer satisfaction rates and a lack of differentiation in portfolio performance. Opportunities exist in capturing affluent customers in high-class residential areas and collaborating with nearby major retailers, while threats include a competitive environment and cybersecurity risks. To address these areas, I recommend introducing AI-driven financial advice and premium mobile banking features, integrating banking kiosks and ATMs in retail locations, launching marketing campaigns to highlight successful portfolio performance, and implementing an advanced cybersecurity to relieve workforce.