Embracing technology in the workplace: evaluating employee adoption of the mobile application for restaurant search and reservations (MARSR)

Abdul Aziz, Azdel and Zainol, Amir Azahari and Ahmad, Noor Azmi and Abdul Karim, Kamril Juraidi (2025) Embracing technology in the workplace: evaluating employee adoption of the mobile application for restaurant search and reservations (MARSR). Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 17 (1). pp. 136-146. ISSN 1985-8914 , 2590-3837

Official URL: https://www.jthca.org/

Abstract

The study of employees’ technology acceptance such as the Mobile Application for Restaurant Search and Reservation (MARSR) system has not been widely researched on. The study examines factors influencing restaurant employees' intention to use the MARSR system in Klang Valley hotel restaurants. Using the Unified Theory of Acceptance and Use of Technology (UTAUT), data from 132 respondents reveals that facilitating conditions significantly impact employee intention to use MARSR. Performance expectancy and social influence also influence acceptance, while effort expectancy does not. These findings can help restaurant and hotel managers increase MARSR system adoption among employees, enhancing productivity and customer experience.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Abdul Aziz, Azdel
azdel@uitm.edu.my
Zainol, Amir Azahari
a.azahari@lincoln.edu.my
Ahmad, Noor Azmi
noorazmi248@uitm.edu.my
Abdul Karim, Kamril Juraidi
drkamril@gmail.com
Subjects: Q Science > QA Mathematics > Instruments and machines > Electronic Computers. Computer Science > Mobile computing
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
UiTM Journal Collections: UiTM Journals > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 , 2590-3837
Volume: 17
Number: 1
Page Range: pp. 136-146
Keywords: Unified theory of acceptance and use of technology, Mobile application, Customer experience
Date: April 2025
URI: https://ir.uitm.edu.my/id/eprint/118966
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