Abdul Aziz, Azdel and Zainol, Amir Azahari and Ahmad, Noor Azmi and Abdul Karim, Kamril Juraidi
(2025)
Embracing technology in the workplace: evaluating employee adoption of the mobile application for restaurant search and reservations (MARSR).
Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 17 (1).
pp. 136-146.
ISSN 1985-8914 , 2590-3837
Official URL: https://www.jthca.org/
Abstract
The study of employees’ technology acceptance such as the Mobile Application for Restaurant Search and Reservation (MARSR) system has not been widely researched on. The study examines factors influencing restaurant employees' intention to use the MARSR system in Klang Valley hotel restaurants. Using the Unified Theory of Acceptance and Use of Technology (UTAUT), data from 132 respondents reveals that facilitating conditions significantly impact employee intention to use MARSR. Performance expectancy and social influence also influence acceptance, while effort expectancy does not. These findings can help restaurant and hotel managers increase MARSR system adoption among employees, enhancing productivity and customer experience.
Metadata
| Item Type: | Article |
|---|---|
| Creators: | Creators Email / ID Num. Abdul Aziz, Azdel azdel@uitm.edu.my Zainol, Amir Azahari a.azahari@lincoln.edu.my Ahmad, Noor Azmi noorazmi248@uitm.edu.my Abdul Karim, Kamril Juraidi drkamril@gmail.com |
| Subjects: | Q Science > QA Mathematics > Instruments and machines > Electronic Computers. Computer Science > Mobile computing |
| Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management |
| Journal or Publication Title: | Journal of Tourism, Hospitality & Culinary Arts (JTHCA) |
| UiTM Journal Collections: | UiTM Journals > Journal of Tourism, Hospitality & Culinary Arts (JTHCA) |
| ISSN: | 1985-8914 , 2590-3837 |
| Volume: | 17 |
| Number: | 1 |
| Page Range: | pp. 136-146 |
| Keywords: | Unified theory of acceptance and use of technology, Mobile application, Customer experience |
| Date: | April 2025 |
| URI: | https://ir.uitm.edu.my/id/eprint/118966 |
