Adoption of internet banking for generation X in Johor Bahru, Johor

Mairat, Siti Aisyah (2019) Adoption of internet banking for generation X in Johor Bahru, Johor. [Student Project] (Unpublished)

Abstract

This study is focusing on ''Adoption of Internet Banking for Generation X in Johar Bahru, Johar" prepared for final project paper in completion of the courses in BSA (Hons) finance. Over the years, numerous researchers have studied on the factor that affect customer satisfaction in internet and internet banking with wide range issues and types of consumer. Despite there are few studies focus on the consumer perception and most of the studies were not drove by theory and merely focused on single factors. Therefore, the purpose of this research is to determine the adoption of internet banking for Generation X in consumer daily life. Through this research, we can have more accurate explanation of consumer behavior not only in term of acceptance of internet banking itself, but also considering the factor like performance expectancy, effort expectancy, social influence, facilitating conditions, security and attitude towards using Internet for Generation X. About 100 questionnaires distributed to Generation X bank customers are randomly selected to completed the self-administered questionnaire to adoption internet banking for Generation X and the application to the already system. The respondents come from various occupations and income, so the result obtain should be generalized. In practical, this research can contribute to practitioners to discover the adoption of Internet Banking for Generation X in Johor Bahru, Johor

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Mairat, Siti Aisyah
2015259774
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Ab Rahim, Ruqaiyah
292656
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HG Finance > Banking > Computer networks. Electronic information resources . Including the Internet
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Finance
Keywords: Internet banking, Consumer perception, Consumer behavior
Date: 2019
URI: https://ir.uitm.edu.my/id/eprint/118041
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