Abstract
The purpose of this paper is to study on customer services counters provided by banks at Bandaraya Johor Bahru. This is an analytical study based mainly on the primary data collected through a questionnaire. The questionnaire has been personally administered on a sample size of 167 correspondents from the area at Bandaraya Johor Bahru. The questionnaire has been designed on the basis of the study of previous scholar such as Mohammad Hossain & Leo (2018), and Stranberg et.al, (2012). Both results either positive or negative relationship independent variable towards dependent variable were shown in data collected. The author using correlation, descriptive analysis and reliability test as measurement to study the effectiveness on customer services in bank. The study shows that relationship variables such as the types of customer services, level of customer satisfaction and relationship between customer satisfaction and banking services.
Metadata
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Abdul Talib, Noorsyafiqah 2013241152 |
| Contributors: | Contribution Name Email / ID Num. Advisor Ab Rahim, Ruqaiyah 292656 |
| Subjects: | H Social Sciences > HF Commerce > Customer services. Customer relations H Social Sciences > HG Finance > Banking |
| Divisions: | Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons) Finance |
| Keywords: | Customer services, Counters services, Banks, Customer satisfaction |
| Date: | 2018 |
| URI: | https://ir.uitm.edu.my/id/eprint/117880 |
Download
117880.pdf
Download (120kB)
Digital Copy
Physical Copy
- Bilik Koleksi Akses Terhad | PTAR Kampus Pasir Gudang, Johor
On Shelf
ID Number
117880
Indexing
