A study on customer services counters provided by banks at Bandaraya Johor Bahru

Abdul Talib, Noorsyafiqah (2018) A study on customer services counters provided by banks at Bandaraya Johor Bahru. [Student Project] (Unpublished)

Abstract

The purpose of this paper is to study on customer services counters provided by banks at Bandaraya Johor Bahru. This is an analytical study based mainly on the primary data collected through a questionnaire. The questionnaire has been personally administered on a sample size of 167 correspondents from the area at Bandaraya Johor Bahru. The questionnaire has been designed on the basis of the study of previous scholar such as Mohammad Hossain & Leo (2018), and Stranberg et.al, (2012). Both results either positive or negative relationship independent variable towards dependent variable were shown in data collected. The author using correlation, descriptive analysis and reliability test as measurement to study the effectiveness on customer services in bank. The study shows that relationship variables such as the types of customer services, level of customer satisfaction and relationship between customer satisfaction and banking services.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Abdul Talib, Noorsyafiqah
2013241152
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Ab Rahim, Ruqaiyah
292656
Subjects: H Social Sciences > HF Commerce > Customer services. Customer relations
H Social Sciences > HG Finance > Banking
Divisions: Universiti Teknologi MARA, Johor > Pasir Gudang Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Finance
Keywords: Customer services, Counters services, Banks, Customer satisfaction
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/117880
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