Islamic vs conventional banking system: a case study at Maybank Mersing

The purpose of this study is to identify Maybank Mersing customer's banking system selection, determine the level of awareness between Islamic and conventional banking system and identify the factors that influence Maybank Mersing customers to choose either Islamic or conventional banking system. It is based on a survey of 130 customers of Maybank customers located in the city of Mersing, Johor. Method used for this research are frequency analysis, descriptive analysis (Mean), and Multiple Regression Analysis (MRA).The result from frequency analysis reveal that the Islamic banking system is more preferred by customer instead of conventional at Maybank Mersing. Beside that, the descriptive analysis also shown that Maybank Mersing customer is aware on the difference between Islamic and conventional product and services. Multiple Linear Regression analysis is then conducted, and three of ten independent variables have significant positive effect on customer decision toward selection of bank, where the independent variables are advertisement and promotion provide by bank, religion, and influence from relative and friends