The effect of rental quality (RENTQUAL) towards customer satisfaction in car rental services / Mohd Thobrani Sabdin

Sabdin, Mohd Thobrani (2019) The effect of rental quality (RENTQUAL) towards customer satisfaction in car rental services / Mohd Thobrani Sabdin. [Student Project] (Unpublished)

Abstract

This study is conducted to determine the rental quality of car rental services in Sabah. RENTQUAL model will be used to measured customer’s satisfaction towards the car rental services. The attributes in this study are comfort, handling over, delivery, security, ergonomics and accessibility. This research will be based on survey carried out from online questionnaires which is through Google Form and it involves 150 respondents. The software that being used to analyse the data is IBM SPSS Statistics 25. Findings shows that delivery can be consider being concern on car rental business since it is the closest one to significant then the other. In this research it will stated the plan and suggestion to improve the quality. Thus, it is hope that the information and solution on this research will be helpful and can be utilize for future researchers and businessman.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Sabdin, Mohd Thobrani 2017267098
Contributors:	Contribution Name Email / ID Num. Advisor Guliling, Dr. Hasnawati hgss@uitm.edu.my Advisor Ishak, Kamarulzaman kamar365@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Customer satisfaction; Rental quality; Rental service
Date:	2019
URI:	https://ir.uitm.edu.my/id/eprint/117706