Industrial training report: AEON Co. (M) Bhd. / Nur Aina Safwana Suhibbul Fata

This report provides an in-depth analysis of AEON CO. (M) BHD, Malaysia's leading retail chain, focuses on its strategic position, milestones, strengths, weaknesses, opportunities and threats. As the country's retail landscape evolves,AEON has demonstrated resilience and growth, expanded its network and diversified its market presence across retail, leasing and financial services. Despite challenges such as outdated infrastructure and competition, Aeon's commitment to sustainability, corporate social responsibility and customer satisfaction has strengthened its brand loyalty. The company's strategic initiatives,including digital transformation and market adaptation,position it for continued success even in a dynamic retail environment. The report offers recommendations for infrastructure improvements, workforce diversification and market research to further strengthen AEON's market position and operational efficiency.