Investigating the influence of event quality dimensions on participant satisfaction and loyalty in the KL Standard Chartered Marathon / Muhammad Amir Iman and Ummi Kalthum Mohd Mokhtar

The study explores the relationship between event quality and participants' satisfaction in the KL Standard Chartered Marathon. By examining event quality dimensions and participant satisfaction levels, this research provides insights into factors influencing participant experiences and loyalty. Understanding these relationships aims to enhance event management practices, ultimately promoting improved outcomes for future marathon events [1]. A quantitative, non-experimental survey design was employed, targeting participants of the KL Standard Chartered Marathon. Using simple random sampling, 456 respondents were selected to ensure representativeness. Data were collected through structured questionnaires, including the EVENTQUAL scale and the IPA4RE [2] scale, measuring event quality and participant satisfaction. Statistical analysis, including descriptive and Pearson correlation, was used to analyze the relationships between event quality dimensions and satisfaction levels.