Industrial training report: Athanliz Innovations Sdn Bhd / Nur Farzana Zannu Akibi

Internships provide invaluable learning experiences for students, to help them students grow and understand the workplace environment while applying university concepts and theories to real-life scenarios. My internship program will begin from 1 March 2024 and end by 9 August 2024 . Over these 24 weeks, I aim to enhance my experience by fulfilling my duties within the organisation. I have been placed in the Marketing department as a Marketing intern, reporting to my supervisor, Dr Athifah Najwani, a Managing Director at AISB company.
This report aims to analyze and understand the environment at Athanliz Innovations Sdn Bhd (AISB). The report includes objectives, a SWOT analysis, a PESTEL analysis, and recommendations for the company.
One crucial lesson I learned during my internship is that Marketer is a vital function in any organization. Marketing professionals play a key role in attracting, sustaining, and upgrading management, which is essential for organizational to success. Additionally, I learned the importance of building relationships with employees. Marketing professionals must understand the customer needs and create a positive and productive work environment.
Overall, my internship experience was highly valuable. I gained extensive knowledge about Marketing functions and best practices, along with practical work experience. I am grateful to AISB for the opportunity to intern in the Marketing department and am confident that the skills and knowledge I acquired will be beneficial in my future career.