Industrial training report: Athanliz Innovations Sdn Bhd / Nur Dalila Diyana Zainol

The purpose of this industrial training programme, which I am participating in during my last year of education, is to prepare students for the working world by exposing them to it prior to their graduation. To graduate from Universiti Teknologi Mara (UiTM) with a bachelor's degree, students must complete industrial training. This curriculum will help students swiftly adjust to a new work environment and get ready to enter a new stage or level of life. In addition, students will be able to apply what they have learned in the classroom to real-world situations. This report was meant to gauge the students' comprehension of the sector, get input from them regarding where they got their training, and act as a means of reflection on the 24-week industrial training programme. The training location undergoes a SWOT analysis to assess the company's overall performance both domestically and globally in the marketing industry.