Industrial training report: Inno Good Sdn Bhd / Syahirah Yumni Mohamad Yusoff

I feel honored to complete my Bachelor's degree in Administration with Honors in Marketing by completing an internship as a sales and marketing intern at Inno Good Sdn Bhd. AjiDo, which supplies local Japanese restaurants as well as the worldwide halal market, is now best-known for its dedication to authenticity and quality. Sushi YA, a chain of Japanese restaurants located strategically around Malaysia, is another addition to Inno Good's strategic growth that boosts its brand recognition and revenue flows. Although the company has a wide range of products and services, including Japanese food focused subsidiaries like Sushi YA, my work was mostly focused on AjiDo, with some engagement with Sushi YA. In order to interact with the viewers with cooking advice and recipes, I designed daily postings, maintained social media which is Facebook, Instagram, and TikTok, performed market research, designed advertisements, and hosted live sessions. I also was in charge for the creation of multimedia content, such as product photography and video editing. I also took part in business to business negotiations to strengthen the growth strategies of the company. Aside from my marketing responsibilities, I analyzed Inno Good Sdn Bhd's strengths, weaknesses, opportunities, and threats (SWOT). This included evaluating political, economic, social, technological, environmental, and legal factors affecting the company. The SWOT analysis made to match strengths with opportunities, solve weaknesses against threats, and create strategies for building on strengths to successfully reduce risks.