Industrial training report: Pos Shop Sdn Bhd / Izzul Yusuf Khairuddin

I am honoured to be working as an Operation Strategic and People intern at Pos Shop Sendirian Berhad, a new company under Pos Malaysia Sendirian Berhad, to cross something off the last item on my bachelor's degree. Pos Malaysia is launching a convenience shop next to Pos Laju Sendirian Berhad, which is an entirely new line of business. My primary contribution to the firm is expanding its network and working with several other businesses to reach a larger number of potential customers through their accessibility, such as the Celcom smartphone application and the Boost online payment e-wallet apps. Apart from that, I've been offering my supervisor suggestions on how to get our customers' confidence and attract the attention of other people. Aside from roles and tasks, my internship's goal is to assess the company's strengths, weaknesses, opportunities, and threats in a variety of areas, including the legal, social, technological, environmental, and economic. The objective of the writing is to study about the SWOT at Pos Shop Sdn. Bhd. During my internship for this semester. For SWOT analysis, the Pos Shop strength is that have strong supply chain and also they are using pricing strategies to lower the cost and also to attract customer. As for their weakness, they have high operation cost and lack of marketing activities through social media. For opportunities, Pos Shop easy to do corporation and also have a lot of community engagement. Last but not least is, the threat. Pos Shop having difficulties in handling to follow with their competitors and also in handling inflation. As also I have also give my recommendation in handling their weakness and also threat.