Industrial training report: Maryam Khadijah Gp Sdn Bhd / Nurfarah Hanis Ahmad Nadzir

Maryam Khadijah, established in 2016, is a fashion company known for stylish hijabs tailored for modern Malaysian women. Located in Bandar Baru Perda, Penang, with a branch in Bangi, Selangor, the company offers a range of hijabs including shawls, pom pom hijabs, inner necks, handsocks, and mini telekung. Their products, made from high-quality and luxurious materials with metal tags, are designed for comfort in tropical weather while being stylish and elegant. In 2020, the company expanded its offerings to include long hijabs for Muslim women. Maryam Khadijah's vision is to bring inspiration and elegance to career women in Southeast Asia who prefer wearing large hijabs. They aim to achieve this through innovative designs, brand competitiveness, a dynamic and diverse team, and positive community impact. Their objectives include helping long hijab wearers appear elegant at work or events, improving community economic status through job creation, promoting modest wear via social media, and offering Muslim women fashion-conscious options. As a Marketing intern at Maryam Khadijah, I gained valuable experience in various aspects of marketing. I learned to post using hard drives, calculate Return On Ads Spent (ROAS), transfer data from Ads Manager to the Sales Marketing Board, upload images on Pinterest, and create, shoot, and edit video content. Additionally, I mastered using Metabusiness to schedule posts. I also had the opportunity to be a live host on TikTok, promoting sales and learning about forbidden words during live sessions. This role improved my communication skills through interactions with the IT department for website links, the graphic design department for materials, and the production team for inventory and content permissions, boosting my confidence in dealing with others.