Sabby’s Luxurious Bag Company / Ahmad Faiz Maznan ... [et al.].

Maznan, Ahmad Faiz and Abd Mohd Salleh, Nur Sabrina and Sh Mohd Rozlan, Siti Anis Nabilah and Khalimy Azhan, Damya Nurkarmila and Ahmad Hisham, Nur Raudhatul Safwah (2025) Sabby’s Luxurious Bag Company / Ahmad Faiz Maznan ... [et al.]. [Entrepreneurship Project] (Submitted)

Abstract

Sabby's & Co, a top provider in the fashion business, delivers creative and high-quality items targeted at meeting consumer demands while maintaining sustainability and affordability. Sabby's & Co headquarters and production facilities are conveniently located at Level 10, Tower B, Golden Luxe Plaza, 123 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia, allowing Sabby's & Co to efficiently serve important markets and grow Sabby's & Co reach. The brand provides a wide variety of handbags, from roomy totes to sophisticated clutches, guaranteeing the ideal harmony between practicality and style. The LuxeCharge Collection, one of its major product lines, combines contemporary features like integrated USB charging ports, RFID protection, and water-resistant fabrics, showcasing the brand's dedication to fusing cutting-edge technology with traditional craftsmanship. Sabby’s&Co. targets a well-defined market group through geographic segmentation, focusing on Malaysia and foreign markets, as well as demographic segmentation aimed at individuals aged 20–59 with steady income. Additionally, the brand appeals to many psychographic profiles, including customers who value elegance, practicality, and sustainability

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Maznan, Ahmad Faiz
UNSPECIFIED
Abd Mohd Salleh, Nur Sabrina
UNSPECIFIED
Sh Mohd Rozlan, Siti Anis Nabilah
UNSPECIFIED
Khalimy Azhan, Damya Nurkarmila
UNSPECIFIED
Ahmad Hisham, Nur Raudhatul Safwah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Business education
Divisions: Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus
Keywords: ENT300, Sabby's & Co., psychographic
Date: 2025
URI: https://ir.uitm.edu.my/id/eprint/115818
Edit Item
Edit Item

Download

[thumbnail of 115818.pdf] Text
115818.pdf

Download (339kB)

Physical Copy

Physical status and holdings:
Item Status:

ID Number

115818

Indexing

Statistic

Statistic details