Abstract
Sabby's & Co, a top provider in the fashion business, delivers creative and high-quality items targeted at meeting consumer demands while maintaining sustainability and affordability. Sabby's & Co headquarters and production facilities are conveniently located at Level 10, Tower B, Golden Luxe Plaza, 123 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia, allowing Sabby's & Co to efficiently serve important markets and grow Sabby's & Co reach. The brand provides a wide variety of handbags, from roomy totes to sophisticated clutches, guaranteeing the ideal harmony between practicality and style. The LuxeCharge Collection, one of its major product lines, combines contemporary features like integrated USB charging ports, RFID protection, and water-resistant fabrics, showcasing the brand's dedication to fusing cutting-edge technology with traditional craftsmanship. Sabby’s&Co. targets a well-defined market group through geographic segmentation, focusing on Malaysia and foreign markets, as well as demographic segmentation aimed at individuals aged 20–59 with steady income. Additionally, the brand appeals to many psychographic profiles, including customers who value elegance, practicality, and sustainability
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Maznan, Ahmad Faiz UNSPECIFIED Abd Mohd Salleh, Nur Sabrina UNSPECIFIED Sh Mohd Rozlan, Siti Anis Nabilah UNSPECIFIED Khalimy Azhan, Damya Nurkarmila UNSPECIFIED Ahmad Hisham, Nur Raudhatul Safwah UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Business education |
Divisions: | Universiti Teknologi MARA, Negeri Sembilan > Kuala Pilah Campus |
Keywords: | ENT300, Sabby's & Co., psychographic |
Date: | 2025 |
URI: | https://ir.uitm.edu.my/id/eprint/115818 |
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