Lustralux / Mohamad Haiqal Nasri ... [et al.]

A business represents an industry that thrives in industrial, commercial, or professional spheres with the primary goal of generating significant profits. In today’s era, where the internet and social media play vital roles in national development, businesses contribute greatly to economic growth. Business encompasses the processes, actions, and capabilities of entrepreneurs who recognize and act upon opportunities, serving as a means to generate income. Additionally, business activities, such as the import and export of goods and services, are crucial to a country’s economy. For this assignment, our group has decided to establish a custom study lamp business. We chose this business because custom study lamps are highly sought-after, particularly by students, home offices, and design conscious households. This setup allows customers to receive personalized study lamps without the need to wait long periods or travel back and forth. By offering customizable options such as adjustable brightness, color variations, and unique designs, we cater to the specific needs and preferences of our customers. Our lamps are not just functional but also serve as a design element that enhances the ambiance of any room or workspace. Additionally, our business model includes offering special discounts on certain terms and conditions, such as bulk purchases or early-bird promotions, to provide added value and increase customer loyalty.