F.A.S.S.I. / Siti Sarah Balqis Che Din ... [et al.].

F.A.S.S.I. (Fashionable and Sustainable Solutions in Innovation) is poised to transform the footwear industry by introducing innovative, eco-friendly, and versatile products that cater to the active lifestyles of modern consumers. With a mission to bridge the gap between functionality and style, F.A.S.S.I. offers shoes with interchangeable soles, enabling users to seamlessly transition between activities such as jogging, hiking, sports, and casual wear—all with just one pair of shoes. Our vision is to become a global leader in sustainable footwear, setting a benchmark for innovation, quality, and environmental responsibility. Our product design prioritizes sustainability by incorporating eco-friendly materials and manufacturing processes, meeting the growing consumer demand for environmentally conscious products. At the same time, our shoes deliver exceptional comfort, durability, and style, ensuring that customers never have to compromise on quality. Targeting active individuals aged 18–45, F.A.S.S.I. appeals to a demographic that values convenience, adaptability, and sustainability. The footwear market presents significant growth opportunities, especially in urban areas where fast-paced lifestyles drive demand for versatile products. F.A.S.S.I. is strategically positioned to capture a 5% market share in its first year, with projected sales of RM 3.6 million and an anticipated 15% growth in subsequent years. The start-up cost of RM 252,918 will be funded through a combination of loans and owner contributions, and the business is forecasted to achieve a net profit of RM 1.45 million in the first year.