A study on customer satisfaction towards the Asia-Gulf Express (AGX) service provided by United Arab Shipping Company (SAG)- an agency of Jardine Shipping Services Sdn Bhd / Duratul Izza Mohd Don

Mohd Don, Duratul Izza (2006) A study on customer satisfaction towards the Asia-Gulf Express (AGX) service provided by United Arab Shipping Company (SAG)- an agency of Jardine Shipping Services Sdn Bhd / Duratul Izza Mohd Don. Degree thesis, Universiti Teknologi MARA, Terengganu.

Abstract

This research is done in order to fulfill the requirement of the Bachelor of Business Studies (Hons) in Marketing. The research title is “A Study on Customer Satisfaction towards the Asia-Gulf Express (AGX) Service Provided by United Arab Shipping Company (SAG) - An Agency of Jardine Shipping Services Sdn Bhd”
There are several reasons that can affect the satisfaction of the customers. Basically, the customers are concerned with the quality of service besides the charges or the price. Besides that, customers also will be influenced by the relationship with the service providers, the speed of the service provider’s response and also by the service and support. From all of these elements, the customers will evaluate the company and also will compare the company with the others and will come out with their own ideas whether to use the services provided by the company or to change to other company.

Metadata

Item Type:	Thesis (Degree)
Creators:	Creators Email / ID Num. Mohd Don, Duratul Izza 2004240617
Contributors:	Contribution Name Email / ID Num. Thesis advisor Abdul Majid, Md Noh UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer satisfaction
Divisions:	Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme:	Bachelor Of Business Administration (Hons) Marketing
Keywords:	Customer Satisfaction, Asia-Gulf Express (AGX), United Arab Shipping Company (SAG)
Date:	2006
URI:	https://ir.uitm.edu.my/id/eprint/115520